Kindness always bring out the best videos, bringing in a self-deprecating humour and wit to each song they catapult out to us. This is their latest and it explores Pop music and the mechanics behind a song with a very astute little boy called Ramon. Lead singer Adam delivers a soliloquy in the first minute or so that really does highlight the necessity for music and its social relevance without sounding like a suit telling us to buy more records.
The moment where he teaches Ramon the lyrics then dances with him is just bloody great. What a lovely man. And what a easy song to listen to.